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Style Guide

The old money aesthetic.

Old money style borrows from country clubs and Ivy League campuses: heritage fabrics, impeccable tailoring and nothing that shouts. It looks like it has been in the family for decades.

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Woman in a camel trench coat, white shirt and navy trousers on a city street

The signatures

A quiet palette

Navy, cream, camel, white, forest green and gray.

Natural fabrics

Cashmere, wool, cotton, linen and silk — never shiny synthetics.

Tailoring and fit

Blazers, pleated trousers and skirts that fit perfectly matter more than trends.

No visible logos

Quality speaks for itself.

Old money outfits

Weekend

  • Cable-knit sweater over the shoulders
  • White shirt
  • Straight jeans
  • Loafers

Town

  • Navy blazer
  • Pleated trousers
  • Silk scarf

Summer

  • Linen shirt dress
  • Leather sandals
  • Pearl earrings

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Frequently asked questions

What is the old money aesthetic?

A fashion style inspired by traditional upper-class dressing: heritage fabrics, tailored fits, neutral colors and no visible logos.

How is old money different from quiet luxury?

They overlap. Old money leans preppy and heritage (cable knits, blazers, loafers); quiet luxury is more minimal and modern, built on perfect basics in luxurious fabrics.

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